The 12-week ‘Win a Dream Home’ campaign saw massive participation across the Emirates, reflecting the brand’s deep community engagement.
DUBAI — Shaklan Group, a prominent UAE-based diversified retail conglomerate, has officially concluded its highly anticipated 12-week “Win a Dream Home” campaign with a grand prize distribution ceremony in Dubai. The three-month-long retail promotion, which ran from December 23, 2025, to March 22, 2026, culminated in life-changing rewards for the mega-prize winners, reinforcing the brand’s standing among the global and Gulf Malayali diaspora as a customer-centric retail giant.
The highlight of the landmark ceremony was the presentation of a luxury residential apartment in Dubai to the grand prize winner, Natasha Peter. In addition to the dream home, another lucky shopper, Suraj Singh, was celebrated and presented with the keys to a brand-new JAC JS4 SUV, adding to the grandeur of the event.
Leadership Commends Customer Loyalty
The prize distribution ceremony was attended by members of the media alongside the senior leadership of the Shaklan Group. The executive team was led by Managing Director Aboo Haris, Chief Executive Officer Sameer MP, and Executive Director Shameel Salam.
Also present to honor the winners were Board Members Nihal Nasar and Aadil Aboo Haris, accompanied by General Manager Abdul Rasheed KK, Operations Manager Shajimon P, and Finance Manager Shafeeq VP.
Speaking on the grand success of the initiative, Aboo Haris, Managing Director of Shaklan Group, emphasized the organization’s commitment to its patron community:
“This ceremony represents the heart of what Shaklan Group stands for. Our mission has always been to provide world-class consumer goods and fresh food to our customers through an engaging and satisfying shopping experience. Seeing our customers’ dreams come true today is a testament to the community that has supported our vision since 1997. We are deeply grateful for their loyalty and trust.”
A Milestone in Retail Engagement
The “Win a Dream Home” initiative established itself as one of the largest customer engagement campaigns in the region’s retail sector. To enter the grand raffle, shoppers were required to make a minimum purchase of AED 50 across any Shaklan outlet. Throughout the 12-week promotional window, the campaign maintained high consumer momentum by giving away weekly rewards, including the latest iPhone 17 models, before concluding with the mega draw for the vehicle and the luxury apartment.
The widespread participation from both residents and expatriates underscores Shaklan Group’s robust retail footprint. Established in 1997, the group has expanded steadily over nearly three decades, evolving from a local enterprise into a progressive, value-driven network of supermarkets, hypermarkets, and department stores across the United Arab Emirates.
