Dubai: Tech giant Samsung Electronics has introduced an innovative privacy feature with its latest flagship smartphone, the Samsung Galaxy S26 Ultra, unveiling what it describes as the world’s first built-in Privacy Display for mobile devices.
The new feature is designed to protect users’ sensitive information from prying eyes in public spaces. The Privacy Display technology dynamically adjusts the screen’s pixels so that the display remains clear when viewed directly, but appears dim or unreadable to people viewing it from the side.
According to Samsung, the technology helps prevent “shoulder surfing,” a common privacy concern when users check emails, messages, banking apps, or other personal information in crowded environments such as airports, public transport, cafes, or offices.
Unlike traditional privacy screen protectors that users attach manually, Privacy Display is integrated directly into the phone’s display system. Users can activate the feature when needed and customize how it works.
Samsung says the feature allows users to choose whether to hide the entire screen from side viewers or apply privacy protection only to specific apps or notifications. For instance, users can enable Privacy Display only for banking apps, messaging platforms, or incoming notifications, ensuring that sensitive content remains visible only to the device owner.
With growing concerns about digital privacy and data protection, Samsung said the new display technology aims to give users greater control over what they share and when they share it, especially in public settings.
